Marketing Persona

Sarah Corbyn

-woman

-26 born on  16/02/1993 in a small city called Ghent

-She moved to the capital Utrana

- Her parents are divorced

- college educated (majored in chemistry)

-jeans and a top that shows gang tattoos

-She has been a gang member for five years. She joined the gang ‘The Yellow Cartel’

-She participates in the yearly parades to honor the past queens

-She lives in a nice apartment with her girlfriend

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Likes

• To sleep in on the weekends

• To have a good time with her friends in the gang

• Enjoys going to the beach

• Is a big fan of Buzz Bash

• To work out at the gym

• Is a passionate surfer

Dislikes

•  Birds

• Is not fond of men

• Narrow minded people

Goals

• She is very ambitious and wants to climb the social ladder in the gang

• She wants to live in a fancy penthouse

• Born middle class family, but wants to move up

Needs

• A lot of time to get out of bed in the morning

• Needs approval from her girlfriend

 

Personality

Outgoing

Smart

Meticulous about her work

 

A day in the life of Sarah Corbyn

On a regular Friday morning she wakes up early ( 6 am) to work out at her favourite gym, just around the corner. When she returns home she finds her girlfriend, Jamie, still fast asleep. She wakes her up so they can shower together. After that they have breakfast and Sarah her social media and the news on her smartphone. Then she leaves for work. She works as a scientist for her gang, ‘The Yellow Cartel’ She’s been a gang member for 5 years already. Right now she uses her chemistry degree to make MDMA in the lab, but she would love to climb the ladder to work in the highest ranks on the organisation. She gets along with every gang member. In fact, she even met her girlfriend in the gang: Jamie has been a dealer for ‘The Yellow Cartel’ for a few years now.

 

After work she orders tacos with her girlfriend and then they get ready for the biggest event of the month: The Buzz Bash. They party the night away, enjoying the free champagne and whiskey. Every now and then, she gets a taste of the very same product she produces in the lab. Sarah and Jamie don’t go home until saturday evening.